This is a trial run from a company in London. AWESOME idea here.
The advertisement is called "Bluecasting."
A billboard advertises via Class 1 BT transmittors. It won't BlueJack, but it asks permission and then transmits the advertisement to the phone. Within 2 weeks, it detected 87,000 BT phones. 17% accepted the Bluecast.
Full Story:
http://www.slashphone.com/106/2443.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment